Digital Marketing Online Courses in ECIL – Hyderabad

Digital Marketing Online Courses in ECIL – Hyderabad

KiTek group Offering Digital Marketing Online Courses in ECIL

Digital Marketing topics :

Digital Marketing  Course Content Overview:

Introduction to Digital MarketingDigital Marketing Online Courses in ECIL

  • What is Digital Marketing?
  • Why Digital Marketing?
  • Digital Marketing platforms?
  • Digital Marketing – Organic & Paid
  • Digital Marketing era and the way forward
  • Digital Marketing for students, professionals, and businesses

Search Engine Optimization (SEO)

  • What is SEO?
  • Growth of SEO in the recent years
  • Ecosystem of a search engine
  • What are the kinds of traffic

Off-Page Optimization

  • Linking Strategies
  • Competitor Analysis
  • Sculpting
  • Link Baiting
  • Professional Article Exchange
  • Social Book Marking and Promotions
  • Directory submissions

Search Engine Marketing (SEM)

  • Introduction to SEM
  • Introduction to Google AdWords
  • What is Google AdWords?
  • How is it different from other platforms?
  • Create an AdWords account
  • Key terminologies in Google AdWords
  • Google AdWords Account Structure
  • Ad approval process
  • Campaign creation process
  • Search & Display network
  • Keyword Match types
  • Keyword selection (Keyword planner)
  • Display Planner
  • Ad Extensions
  • Different types of extensions
  • Creating location extensions
  • Creating call extensions
  • Create Review extensions
  • Ad creation process
  • Keyword Grouping
  • Site Targeting
  • Keyword targeting

AdWords Editor

  • AdWords Editor
  • Creating optimized campaigns
  • Understanding AdWords Editor options
  • Easy optimization of accounts
  • Analysis of accounts using AdWords Editor
  • AdWords Editor shortcuts
  • Analysing existing accounts
  • Exporting accounts into different formats

BING AdCenter

  • Bing AdCenter

Facebook Marketing

  • Facebook Paid Marketing
  • Running paid campaigns
  • Managing interests
  • Create custom audiences
  • Create multiple adverts
  • Power editor

Analyze Campaigns

  • View FaceBook Insights
  • Data Interpretation

Linkedin Marketing

  • LinkedIn Paid Campaigns

Content Marketing

  • Blog Marketing
  • Article Marketing
  • Cross promotions
  • How to effectively market content
  • Call to action via content
  • Guest blogging
  • Content Marketing tools (Around 30 of them)

Email Marketing

  • Importance of email marketing
  • email Marketing platforms
  • Creating e-mailers
  • Tracking emailers
  • Open rates and CTR of emailers
  • Drive leads from emailers
  • What is opt-in lists
  • Create forms

Social Media Marketing

  • Social Media, Social networking & Social Media Marketing defined
  • Blogging and microblogging
  • Social networking
  • Video Sharing

Facebook Marketing

  • Introduction to Social Media
  • What is Social Media?
  • How Social Media developed
  • Managing Information Aggregators
  • Google Alerts
  • Blogs

Getting Your Company Ready for Social Media

  • Content Management
  • Scheduling & Creating content
  • Managing content programs
  • Trademark Implications
  • Working with Tumblr

Facebook

  • Creating groups and pages
  • Tips and Guides
  • Posts
  • Paid Promotion
  • Ads
  • Contests

Google+

  • Set-up and usage
  • Company profile
  • Hangouts
  • Authorship

Twitter

  • Set-up and usage
  • Tips
  • Promoted Tweets
  • Buffer

LinkedIn

  • Tips and Guides
  • Review of profiles
  • Linkedin posts
  • Linkedin promotions

Other Social Media Tools

  • Google Trends
  • Trending Topics
  • Twitter trends
  • Social Media Trends

Facebook Paid Ads

  • Facebook Object Ads
  • Page Post ads
  • Sponsored Stories
  • Facebook Offers
  • Facebook Sponsored Stories
  • Remarketing Ads
  • Custom Audience
  • Action Specific Targeting
  • Facebook Premium Ads

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